Phase 2 | For artists ready to launch

Launch your luxury press on Business

You build your press on business in eight steps, in order, with Chloe checking your work, and you don't need a business background.

$1,497 USD

Enroll in Phase 2 | $1,497 USD

At least 8 weeks | 4 live calls a month | US payment plan at checkout

Not sure it's your phase? Book my free call

What's Included in Phase 2

  • 8steps, in orderEach one ends with a check in, so you know it's done.
  • 4live calls a monthThey're on Zoom with Chloe, about four hours of help a month.
  • Dailyhelp in your chatsChloe and the team answer in your Phase 2 chats.
  • LifetimeaccessEvery update is included, even after a price rise.
  • Certificateof excellencyIt's backed by The Press On CEO Method, Nail Know How and Chloe Pascarella.
  • 50%off Phase 3You get it on your first subscription once you graduate Phase 2.

Phase 2 is for you if this sounds Familiar

  • You've wanted a press on business for a long time, and it feels too big to start.
  • Friends and family are the only people who buy your sets.
  • Someone asks the price in your DMs, you send a number, and they never write back.
  • You don't know where to start with the legal side, like registering the business and getting insurance.
  • You opened a shop once, it went quiet, and this time you want it set up properly.

"I'm proud of myself for actually completing it after years of holding off. I was too scared to start and now I wish I would've taken it more seriously from the start. But now I can say I've outgrown my fear and accomplished my goal!"

Melizza | Phase 2 graduate | @nailcode_collective

If your sets still lift or don't fit right yet, start with Phase 1.

Not sure yet? Take the 5 minute placement quiz

Red almond press on nails, two with a glitter finish, worn with stacked gold rings

What Phase 2 changes in your Business

Pick a part of the business to see how artists usually handle it alone and how you handle it in Phase 2.

Piecing it together alone

You look at what other artists charge and pick a number close to theirs.

Inside Phase 2

In Step 6 you work out every price from your time and your supply costs, and you send Chloe your numbers if anything feels off.

Piecing it together alone

You find out about registering and insurance after the orders start, or when something goes wrong.

Inside Phase 2

In Step 1 you register the business, set up insurance and taxes and open a separate bank account before your shop goes live.

"Insurances, registering as self employed, shipping tariffs, regulations. Things I wouldn't have known I needed to do without this course."

Brydie | Phase 2 graduate | @paintedbybrydie

Piecing it together alone

Orders come through your DMs, and you keep every size and payment straight in your head.

Inside Phase 2

In Steps 2 and 3 you build a shop where a new customer can order, size, apply and remove a set without messaging you.

Piecing it together alone

You post your sets and hope someone new sees them.

Inside Phase 2

In Step 4 you plan the weeks before launch, open a waitlist and ask Chloe to look at your plan before you set the date.

Piecing it together alone

You search YouTube late at night for answers that weren't made for press ons.

Inside Phase 2

You bring your questions to a live call with Chloe nearly every Sunday, or ask them in the Phase 2 chats the same day.

We can't promise you what you'll earn, and we never will. You build every piece yourself, in order, with Chloe checking your work.

The eight steps of Phase 2, in Order

Each step ends with a check in and an assessment. The bars come from the Launch Timeline you get on day one.

Tap a step to see what it covers.

The Phase 2 community in the member portal, with a channel for every step; member posts are blurred

  1. Step 1Create Your Brand

    You name your business, decide who your sets are for, register it and open a separate bank account, then save your colors, fonts and logo in one file.

    Weeks 1 and 2

  2. Step 2Build Your Shop

    You choose how orders will work, build your website and publish your terms, privacy and return policies, and Chloe looks at your website before you open.

    Weeks 3 and 4

  3. Step 3Define Your Customer Journey

    You write everything a new customer needs to order, size, apply and remove a set, and what you'll do when an order goes wrong.

    Weeks 5 and 6, often runs longer

  4. Step 4Launch Marketing Strategy

    You plan the posts and emails for the weeks before launch, open your waitlist and set your launch date once Chloe has looked at the plan.

    Weeks 7 and 8, often runs longer

  5. Step 5Budgeting and Managing Inventory

    You build a budget, keep business money apart from yours, order your supplies and work out what one set costs you in materials.

    Weeks 9 and 10

  6. Step 6Pricing Your Sets

    You work out a price for every set from your time and your costs, so the next time someone asks how much in your DMs, you send a price you can explain.

    Weeks 11 and 12

  7. Step 7Create Your Workflow

    You set the days and hours you work and the time you stop, so you could make and ship a full order without staying up all night.

    Weeks 13 and 14

  8. Step 8Launch Your Press On Business

    You order from your shop, have a friend order too, fix what comes up and open your listings on the day you planned.

    Weeks 15 and 16, launch day
Planned weeks for the stepLonger stepsOften runs longerLaunch day, around week 16

A new step opens every week. Most of our students launch between week 12 and week 16, and your access never expires.

"The biggest lesson I learned during this course was how to do one thing at a time. I tend to do too much at once and then get overwhelmed. This course helped me stay on track."

Mary | Stellar Nailz | Phase 2 graduate | @stellarnailzzz
Press on sets by Bernadette of Blackheart Nails, a Phase 2 graduate

How Bernadette Launched in under three months

Blackheart Nails logo

Phase 2 graduateBernadette, Blackheart Nails, @blackheart.nails_

"On launch day, within minutes, I had sizing kits ordered. Almost none of my orders have come from people I know, and almost all from strangers. Which means I'm on the right track."

Timelines vary from artist to artist, and most artists in Phase 2 launch in 12 to 16 weeks.

A look Inside the portal

On the day you join, the Phase 2 portal has a channel for every step and every live call on the calendar.

There's a channel for every step of Phase 2, so you ask and share in the right place.

Every live call sits on the calendar inside the portal, with the link to join.

Watch the full walkthroughs
Your first login, about a minute
How Phase 2 works, about a minute

Member posts are blurred in the videos to keep everyone's business private.

  • Your Phase 2 communityThere's a channel for every step and a place to post your progress.
  • The course, in the order of the eight stepsThe worksheets and the Launch Timeline sit under each lesson.
  • The calendarEvery live call is there with the link to join, and a chat bubble messages Chloe.

The Tools inside Phase 2

  • Launch Timeline and Task TrackerThey show which step you're on and what to do this week.
  • Worksheets and plannersEvery lesson has its forms, and you get the Launch Planner and the Budget Calculator too.
  • Launch playbookIt's 52 pages on the weeks before you open.

Who Supports you in Phase 2

You get four live calls a month with Chloe, about four hours of help, and the team answers in your Phase 2 chats every day.

  1. 1stSunday

    Monthly Kick OffWith every phase, where you set your goal for the month

  2. 2ndSunday

    Group MeetingYour launch to do list and your questions

  3. 3rdSunday

    Group MeetingYour progress since the last one

  4. 4thSunday

    RecapWith every phase, where students share wins and launches

The calls are on Zoom on Sundays, and the Phase 2 Group Meetings are recorded if you can't make one live.

Chloe on Zoom, about to start a Phase 2 call
Chloe teaching at the Press On CEO Experience in Boston
Press on artists together at an in person Method event

"My favorite part about this course was the depth of all the lessons. The fact that everything was broken down and it was easy to understand. Also, the ability to reach out with any questions or concerns. Chloe showed genuine interest in my success."

Yaritza | Land of Yari Nails | Phase 2 graduate | @landofyarinails

Press on brands Built in Phase 2

  • 1,500artists trained
  • 40+countries
  • 330enrolled across all three phases
Read more student stories

Vanessa's business Before and after Phase 2

Meadowlark and Poppy logo

Phase 2 graduateVanessa | Meadowlark and Poppy | @meadowlarkandpoppy

Before, in Vanessa's words

"I had no social media following or engagement, no website, just Etsy with a whole lot of likes and only 3 sales in a 3 month period. No established business plan, not an established business (I didn't even know what I needed to do to start)."

  • SalesBefore: 0 in March 20253clients a week, on average, since launch
  • InstagramBefore: 10 followersabout 250followers
  • Email listBefore: none20subscribers

Since launch

  • Registered the business
  • A separate bank account
  • A website with several ways to pay
  • Three markets in person

Results vary from artist to artist, and Vanessa’s aren’t a promise of yours.

Read Vanessa's full story

Press on sets by Vanessa of Meadowlark and Poppy, a Phase 2 graduate

What Phase 2 Costs and what you get

Launch Your Luxury Press On Business

$1,497 USD

You get all eight steps, and your access never expires. In the US you can split it into payments at checkout; everywhere else it's one payment in US dollars.

  • The eight steps in order, with a check in at the end of each one
  • A live call with Chloe nearly every Sunday until you launch
  • Chloe looking at your website and your launch plan before you open

Start this week and the Timeline puts your launch day early in the new year.

Enroll in Phase 2 | $1,497 USD

At least 8 weeks | 4 live calls a month | US payment plan at checkout

Not sure it's your phase? Book my free call

What happens when you pay

  • Your login lands in your inbox within a few minutes, and Phase 2 opens straight away.
  • You start with the welcome and Step 1, Create Your Brand, and the Launch Timeline is in your first lesson.
  • You join the next live call. There are four a month with Chloe, two with the whole community and two just for Phase 2.

If you have a question before you pay, email [email protected] and the team will get back to you within 24 to 48 hours.

Questions people ask before they Enroll

"As a woman in her 60s, I'm here to tell you there's no such thing as too old, too young, or too late."

Renee | Honeybae Nailz | Phase 2 graduate | @honeybae_nailz
Do I have to take Phase 1 first?

No. If your sets already look and last the way you want, you can start with Phase 2. If they still lift or don't fit right, Phase 1 is the place to start.

How long does it take to launch?

A new step opens every week, so nobody launches before week 8. Most of our students launch somewhere between week 12 and week 16, and the Launch Timeline plans for about week 16. Your access never expires.

How much time will it take each week?

That depends on the step and on your week. Steps 3 and 4 take the longest, so plan a little more time for those. If a step runs long, you move your launch date instead of skipping the work, and the Timeline shows you how.

What kind of support do I get?

You get four live calls a month with Chloe: the Monthly Kick Off and the Recap with every phase, and two Phase 2 Group Meetings. Chloe and the team are in the Phase 2 chats in your portal every day, every step ends with a check in and an assessment, and Chloe looks at your website and your launch plan before you open.

Is there a payment plan?

If you're in the US, yes, and you choose it at checkout. Outside the US it's one payment in US dollars for now.

Can I join from outside the US?

Yes. Everything is online and taught in English, and the Method has trained 1,500 artists across 40+ countries. The legal lessons use US examples, so you look up the rules where you live and bring anything you're unsure about to Chloe.

What isn't included?

Phase 2 teaches you to build everything yourself. We don't design your brand, build your shop, write your posts or send your emails for you, because you'll be running all of it after launch.

I've already launched and it didn't work. Is Phase 2 for me?

Yes. You go through the steps in order, fix the parts that weren't set up properly and relaunch with Chloe and the community behind you. A relaunch gets the same time to build an audience as a first launch.

What happens after I launch?

You get your certificate of excellency when you finish Phase 2, and your first Phase 3 subscription is 50% off if you want to keep growing with weekly calls and new lessons.

More answers
Chloe Pascarella, founder and lead educator of The Press On CEO Method

A message from your Mentor

When I started By Chloe Nails in February 2021, I had a social media page and some nails. Orders came through my DMs, and for a long time I worked much longer hours than I should have.

For about two years, every time I saw business help for press on artists, I asked myself why I'd ever pay for that. So I did it the long way, and I'm sure I could have built my business in half the time if someone had put the steps in front of me in order.

Phase 2 gives you those steps in order. I'm on the live calls with you every month and in the Phase 2 chats every day, and I'll tell you straight when something you send me isn't ready yet. There's no prize for finishing faster, so ask me things the day they come up, because I can't read your mind.

I can't wait to see your launch day.

Chloe PascarellaFounder & lead educator

Enroll in Phase 2 | $1,497 USD

At least 8 weeks | 4 live calls a month | US payment plan at checkout

Not sure it's your phase? Book my free call

Enroll | $1,497 USD Free call