For press on nail artists
Turn your press on nails into a Real business
The first career education for press on nail artists, with 1,500 artists trained in over 40 countries.
Created by Chloe Pascarella, founder of By Chloe Nails, with over 7,500 sets sold by hand.
30 Minutes with Chloe | 1:1 | No Catch
Not ready for a call? Send me the free class
About fifty minutes, free, on demand
Featured In:
Course partner
Some of the brands our students built
You've been told that if your nails are gorgeous, people will just buy.
Where most press on artists get Stuck
Most artists who come to us already make good sets. They get stuck on their prices and on getting orders from people they don't know.
- You guess at your prices and still wonder if they cover your supplies.
- Your orders still come from friends and family.
- Your sets look good, but every order still happens in your DMs.
- You don't want to build your business alone anymore.
New message
Hi! How much for a set?
Hi! Here's my price list and how sizing works.
Seen. No reply.
"Almost none of my orders have come from people I know, and almost all from strangers."
How the three phases Work
Each phase is a separate program, and you join only the one you need right now.
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Start | Not sure yet
The free call
Chloe reads your answers first, then you talk 1:1 about which phase fits your business right now.
- Free no card needed
- 30 minutes on Zoom
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Phase 1 | For artists just starting out
Mastering Luxury Press On Nails
Nine craft modules, all open the day you enroll. Chloe gives you feedback on your work as you go and reviews your final set herself.
- $397 USD
- About 4 weeks at your pace
- 2 live calls a month
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Phase 2 | For artists ready to launch
Launch Your Luxury Press On Business
Eight business steps in order, with a check in at the end of each one.
- $1,497 USD
- At least 8 weeks most launch in 12 to 16 weeks
- 4 live calls a month
See what's inside Phase 20 sales 3 clients a week
Vanessa, @meadowlarkandpoppy, in March 2025 and on average since her launch
Results vary from artist to artist, and Vanessa’s aren’t a promise of yours.
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Phase 3 | For artists already selling
The Press On Academy
A monthly membership with live sessions and new lessons every week.
- $120 a month
- $599 for 6 months, $999 a year
- 5 day money back guarantee
Not sure yet? Take the 5 minute placement quiz or see all three phases on Start Here
Inside the member Portal
Each phase has a course, a private community and a place on the live call calendar, all inside one member portal you open on your laptop or your phone.
What makes the Method Different
The free call places you in the right phase
Chloe reads your questionnaire first, and on the call she tells you which phase fits you, and if a paid phase fits, how to join, with no pressure to buy.
We teach the business side too
The lessons cover pricing, insurance, shipping and regulations for a press on business.
"Insurances, registering as self employed, shipping tariffs, regulations. Things I wouldn't have known I needed to do without this course." Brydie | Phase 2 | @paintedbybrydie
The live calls and community carry on after the lessons
Phase 3 members set one goal on Mondays and share how it went with the group.
Chloe teaches it herself, with her team
She leads the Sunday calls, and educators from her team take turns on the weekly Phase 3 sessions.
Founder of By Chloe Nails
More than 7,500 sets made by Hand
Chloe started By Chloe Nails in 2021 with no experience and every order in her DMs. The Method is the order of steps she wishes she'd had.
What our students Say
"I have gotten so much more out of this program than I could possibly imagine. But the most important thing is really feeling your support and knowing you are rooting for each and every one of us."
"This course gave me the step by step structure and planning to keep on track without getting overwhelmed."
"I've learned so much about supply chains for packaging, making my own products, and aspects of business I'd never looked into for myself through the shared knowledge of the group."
"I'm most proud that I actually launched and am a CEO of my own business. Never in my lifetime did I think I would ever do this."
The live calls in a usual Month
The Sunday calls are with Chloe on Zoom at 4pm EST.
- 1stSunday
Kick OffEvery phase
- 2ndSunday
Phase 2 Group MeetingPhase 2
- 3rdSunday
Phase 2 Group MeetingPhase 2
- 4thSunday
RecapEvery phase
Phase 3 members also have live sessions most weeks from Monday to Thursday. See the full schedule
Member perks
Discount codes and giveaways from our brand Partners
Our partners are brands from across the nail industry, and their codes and giveaways are for members.
Frequently asked Questions
What is The Press On CEO Method?
The Press On CEO Method is career education for press on nail artists, created by Chloe Pascarella, founder of By Chloe Nails. It runs in three phases: Phase 1 teaches the craft, Phase 2 builds and launches the business, and Phase 3 is a monthly membership for artists already selling. It has trained 1,500 artists in over 40 countries.
Do I have to start at Phase 1?
No. Each phase is a separate program, so you start with the one that fits your business today. Beginners usually start with the craft in Phase 1, artists who already sell start in Phase 2 or Phase 3, and the free call with Chloe is where you work out which one fits you.
What does each phase cost?
Phase 1 is $397 and Phase 2 is $1,497, and if you're in the US you can split either one into payments at checkout. Phase 3 is $120 a month, $599 for six months or $999 a year. The call and the quiz are free.
How long does each phase take?
Most people finish Phase 1 in about four weeks. Phase 2 runs at least 8 weeks, because a new step opens each week, and most artists launch in 12 to 16 weeks. Your access to Phase 1 and Phase 2 never expires, and Phase 3 is a monthly membership, so you stay as long as it helps you.
What if I already sell press on nails?
Some of our students were already selling when they joined, and others hadn't sold a set yet. If your orders still come from people you know, Phase 2 is where you build the shop, prices and marketing for selling to strangers. If you've already launched and want to keep growing, Phase 3 is the membership for you.
Is the call a sales pitch?
The 30 minutes are about where your business is right now. Chloe reads your questionnaire before you talk, and if a paid phase fits you, she tells you what it costs and how to join, with no pressure to buy. Sometimes the honest answer is not yet, and she'll tell you that too.
The free Discovery Call
Let's find out where you Start.
- Pick a time that suits your week.
- Fill out the short questionnaire. Chloe reads every one.
- Talk on Zoom and leave knowing which phase fits you.
"As a woman in her 60s, I'm here to tell you there's no such thing as too old, too young, or too late."
About fifty minutes, free, on demand
Not sure yet? Take the 5 minute placement quiz
Before you go
Find your Starting point in 30 minutes
You talk 1:1 with Chloe on Zoom for 30 minutes about where your business is right now, and you leave knowing which phase fits you. If a paid phase fits, she tells you how to join, with no pressure to buy.
30 Minutes with Chloe | 1:1 | No Catch
Not ready for a call? Send me the free class